PRJ—05 / 2022CorporateCorporate signage
Terranum — corporate signage
Corporate signage system — wayfinding, spatial visual identity, and internal communication for office buildings.
ClientTerranum
IndustryCorporate signage
Year2022
RoleDirection + design
ScopeFull system
Context001
Challenge
Navigating a building without thinking about it.
A corporate building needs signage that guides without being noticed — that informs without decorating, that directs without friction.
The brief: a wayfinding system coherent with the Terranum brand that users could read at a glance from anywhere in the building.
Approach
Signage as reading architecture.
We defined a visual system with clear hierarchies, functional typography, floor-based color codes, and uniform nomenclature.
The system is part of the building — not a decorative add-on. It's implemented, maintained, and expanded without losing coherence.
Gallery002
Result · Sustainable wayfinding
Wayfinding
A per-floor reading system.
Consistent, functional signage aligned with the Terranum identity. Simplified implementation and maintenance.
Credits003
DirectionÓscar · Grafismo Comunicaciones
Signage designEditorial team · Grafismo
ValidationTerranum team
ProductionCertified vendors · CO