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PRJ—02 / 2022PharmaceuticalCommunication for healthcare professionals

Cardinal Healthcommunication for healthcare professionals

Visual communication aimed at healthcare professionals — technical, scientific, and training materials under clinical standards.

Cardinal Health
ClientCardinal Health
IndustryCommunication for healthcare professionals
Year2022
RoleDirection + design
ScopeFull system
Context001
Challenge

Translating the technical without diluting it.

A clinical audience demands precision. A typographic error or confusing hierarchy undermines the brand's scientific credibility.

The brief: materials with a clinical visual language that professionals could use in training and consultation contexts without reservation.

Approach

Design as a clinical reading instrument.

Typography calibrated for medical legibility, hierarchies designed for fast scanning, infographics that prioritize data over style.

The design disappears so the content speaks — which is exactly what this audience needs.

Gallery002
Communication system · Cardinal Health

A system that translates the clinical without diluting it.

An integrated visual communication system for Cardinal Health's medical divisions: editorial design, product communication, awareness campaigns, and production-ready materials built for real-world implementation.

Services
  • Branding systems
  • Healthcare communication
  • Editorial design
  • Print production
  • Corporate materials
  • Event & trade marketing
  • POP & booth graphics
  • Medical product communication
  • Campaign development
  • Social media adaptation
  • Production supervision
01Product communication

Clinical information you read at a glance.

Editorial systems for healthcare product communication: technical brochures, wound-care information systems, and presentation layouts with clear hierarchy and a premium pharmaceutical aesthetic.

Accordion brochure · wound care
Accordion system · 6 panels

Accordion brochure · wound care

A multi-panel editorial brochure for infection control and advanced wound management, with color-coded information hierarchy and specifications ready for industrial print.

Wound care · TIME
Wound care · TIME
Protexis gloves · perfect fit
Protexis gloves · perfect fit
T.E.D. stockings · compression therapy
T.E.D. stockings · compression therapy
Kendall · product communication
Kendall · product communication
02Awareness campaigns

Educate and move, without losing clinical rigor.

Campaign systems for patient awareness and prevention, combining educational clarity with emotionally engaging visual storytelling.

Thrombosis prevention campaign · #ViaLibreATuVida
Thrombosis prevention campaign · #ViaLibreATuVida
03Social media systems

The brand, consistent on every date.

Digital pieces for health campaigns, commemorative dates, and professional recognition — clean typography and strong Cardinal Health brand consistency.

International Women's Day
International Women's Day
International Nurses Day
International Nurses Day
World Health Day
World Health Day
Corporate material & production
Corporate calendar · 2026

Corporate material & production

Calendars, notebooks, and corporate credentials produced at real scale — from concept to printed execution, with visual consistency end to end.

Result · Clinical audience
Audiencia clínica

Materials validated by specialists.

Technical, scientific, and training pieces meeting the reading standard that clinical contexts demand.

Credits003
DirectionÓscar · Grafismo Comunicaciones
DesignEditorial team · Grafismo
ValidationCardinal medical team
ProductionCertified vendors · CO
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